The Power of Celebrity Endorsements in the Age of Social Media"

Celebrities have always been influential, but in the age of social media, their reach has expanded exponentially. Instagram, Twitter, and TikTok have provided stars with direct access to their millions of followers, allowing them to promote products, causes, and even political messages. This article explores the growing power of celebrity endorsements, how they shape consumer behavior, and whether this trend is sustainable in the long term.